There’s a new type of coverage today’s journalist must be experienced with. Why not add one more task to the one-woman-show?
It’s not all that bad, really. It’s something we already do.
Social media coverage.
At big events, we send photographers, reporters and videographers. But what about, instant coverage? I mean, what’s more instant than sharing a story on the web just after the show?
Tweeting, and posting in real-time – of course.
I volunteered at the 46th News and Documentary Annual Emmy® Awards Gala and this was a type of coverage I had never done. Professionally, that is. It was easy to catch on to, because I am always sharing just about everything from my own events, but it was definitely a learning process.
Myself and one other social media manager took on specific accounts, to make things easy. We stuck with the hashtags, #EmmySF and #EmmySFTV, provided by the marketing team and my job was to capture the behind-the-scenes stuff and mention our sponsors here and there.
The only difficult task was keeping up with matching the winners’ names to their photos. There were sooo many to mention!! Also, groups of winners, (well, award recipients, no one is a winner) from both English and Spanish categories were called out at once and lined up to enter the stage. If one of the award recipients was not present, this jumbled up the order. Also, if someone already accepted an award, they could not give a speech, this also jumbled up the order as well.
Another task I struggled with, was tagging the appropriate people. I found it so hard to believe that some of the award recipients did not have Instagram or Twitter handles! Either that, or they are under different names – very likely. However, the show goes by quickly and there is not much time to research social handles. Instead I hashtagged names of people and news networks.
Providing social coverage and helping out with Facebook Live interviews had my adrenaline going, in a good way. You know what I mean. Being able to walk around the event freely to snap photos, videos and create Boomerangs, made the coverage flow flawlessly. The night went smoothly and everyone enjoyed themselves and interacted with the Emmy® SF TV social handles.
So if you’re wondering how the night went, you can catch a quick rundown here.