Posted in Blogging, California News

Emmy® Awards Gala Social Media Coverage

There’s a new type of coverage today’s journalist must be experienced with. Why not add one more task to the one-woman-show?

It’s not all that bad, really. It’s something we already do.

Social media coverage.

At big events, we send photographers, reporters and videographers. But what about, instant coverage? I mean, what’s more instant than sharing a story on the web just after the show?

Tweeting, and posting in real-time – of course.

I volunteered at the 46th News and Documentary Annual Emmy® Awards Gala and this was a type of coverage I had never done. Professionally, that is. It was easy to catch on to, because I am always sharing just about everything from my own events, but it was definitely a learning process.

Myself and one other social media manager took on specific accounts, to make things easy. We stuck with the hashtags, #EmmySF and #EmmySFTV, provided by the marketing team and my job was to capture the behind-the-scenes stuff and mention our  sponsors here and there.

The only difficult task was keeping up with matching the winners’ names to their photos. There were sooo many to mention!! Also, groups of winners, (well, award recipients, no one is a winner) from both English and Spanish categories were called out at once and lined up to enter the stage. If one of the award recipients was not present, this jumbled up the order. Also, if someone already accepted an award, they could not give a speech, this also jumbled up the order as well.

Another task I struggled with, was tagging the appropriate people. I found it so hard to believe that some of the award recipients did not have Instagram or Twitter handles! Either that, or they are under different names – very likely. However, the show goes by quickly and there is not much time to research social handles. Instead I hashtagged names of people and news networks.

Providing social coverage and helping out with Facebook Live interviews had my adrenaline going, in a good way. You know what I mean. Being able to walk around the event freely to snap photos, videos and create Boomerangs, made the coverage flow flawlessly. The night went smoothly and everyone enjoyed themselves and interacted with the Emmy® SF TV social handles.

So if you’re wondering how the night went, you can catch a quick rundown here.

Advertisements
Posted in Blogging

“Get Out” movie review

The same producers who brought you “Insidious” and “The Visit” have teamed up with Jordan Peele for “Get Out.” In other words, we knew it’d be good before we even saw the trailer.

Resembling “The Stepford Wives,” this film has a common theme – everyone knows something you and the main character don’t know and the suspense leaves you on the edge of your seat.

Peele classifies his first film as a “social-thriller,” a new genre he coined himself and it is just that. The film was released in February of 2017, during such a divisive time in the U.S.

The main character, Chris, (Daniel Kaluuya) and his girlfriend Katie, (Allison Williams) are a madly-in-love, young, bi-racial couple. The plot begins when she invites him to meet her family.

But this isn’t your typical meet-the-parents deal. Already hesitant, Chris agrees, as Katie has him wrapped around her sweet little finger.

Throughout the movie, Chris has a buddy he calls as things take a turn for the worst. He’s your average best friend you’ve known since high school. The writers make him likable from the very beginning.

The film takes you on a journey of interracial love gone completely creepy and wrong. From hypnosis, to the discovery of missing people, to organ stealing and a shady twist.

But does Chris make it out alive, or does he fall victim to hypnosis? What happens to Katie? You have to check it out for yourself. This eerie film is definitely worth making the trip to the theater.

Posted in Blogging

4 tips to help create blog posts that don’t suck

Blogs are everywhere.

Your neighbor has a blog, the place you work for does and even news outlets have blog pages.

Readers enjoy them because they deliver information in chunks and typically include eye catching GIFs, videos and images.

BUT, no one cares about your blog post if they don’t see it.

Social media is the main source when it comes to these types of articles. The stories are shareable on just about every channel, but no one cares to click when they see just another blog post. 

  1. The story is as good as its title. 

Maybe not to the writer, sure. But when a reader sees, “When to use different shutter speeds” they keep scrolling.

Instead, the writer should use second-person pronouns to appeal to the reader on a human level. Including the words “you” and “your” in the title alone will make a huge difference in the traffic to your blog post.

blog_garrett_guestbufferpost_4-6-42-22-am

2. Make your reader cry, laugh, or even scare them.

Appealing to your audiences hopes, fears and emotions in general will help capture their attention long enough to click your story. When they share it, they are sharing the emotion it conjured up. Buzzfeed pulled this one off wonderfully in their story, 21 Pictures That Will Restore Your Faith In Humanity.

screen-shot-2017-02-04-at-6-52-44-pm

3. Catch them off-guard. 

Susannah Breslin, an award winning blogger, says to, “pick a niche that isn’t boring.” Her blog was called, The Reverse Cowgirl.

Young writers often select topics they think their audience cares about (guilty), when in reality, the story should be important to the author. When you truly care about what it is you are sharing, you pour your heart and soul into it. You put the effort in and go the extra mile. If there’s one thing I’ve learned as a blogger, is that the deepest and darkest topics you touch on, bring the most interactions.

Of course you need to appeal to the audience, just don’t be so predictable.

4. Choose your images wisely. 

Lastly, imagery is everything. People don’t want to spend time reading a thousand word article. The convenience of blog posts is that they are considered to be snackable content. Don’t be afraid to incorporate GIFs, memes, brightly colored photos and snap shots of social media posts.

Social media has been a huge contributor to blog traffic and will continue to do so. But, you still have to do the footwork to get your blog seen.

What’s working for your blog?